Aniq Zafar is one of Pakistan’s most experienced business and public relations advisors, maintaining networks throughout the country’s public and private sectors, civil society and diplomatic circles. As a former journalist, Aniq also has strong relationships in the vibrant and rapidly expanding domestic media environment.
Prior to joining BGA, Aniq worked with global clients across sectors on developing communication strategies, crisis communication, understanding regulatory frameworks and political risk assessment. He advised multinational clients from sectors including telecommunications, fast moving consumer goods, tobacco, agriculture, infrastructure, airlines and energy, as well as international development organizations. In the public sector, Aniq advised Pakistan’s Federal Board of Revenue.
Before entering the consulting and public relations world, Aniq worked as a journalist, gaining a deep understanding of the political and policy-making dynamics in Pakistan. He also worked with communications programs focused on countering violent extremism, some of which were jointly managed by foreign governments and departments of the Pakistani government. Aniq’s understanding of and insights into the security climate of the country is a key asset in an environment in which security is a prime consideration for the private sector.
Aniq is a graduate in political science and European history and holds a master’s degree in history from Quaid-i-Azam University, Islamabad.