Phuong Ha serves as the deputy chief of staff and special assistant to the CEO at BowerGroupAsia. In this capacity, she manages strategic communications among the company’s leaders, identifies ways to improve the efficiency of the firm’s processes, advises the CEO on priorities and maintains his schedule.
Phuong earlier was BGA’s research director for South Asia and Vietnam, where she worked closely with BGA teams in Bangladesh, Bhutan, India, Nepal, Pakistan, Sri Lanka and Vietnam to perform research and analysis on a wide range of issues in those countries. Before that, she led efforts to track trends and government policies at BGA Vietnam, where she conducted research, utilized her far-reaching networks and facilitated client engagement with key officials.
Prior to joining BGA as a public relations and communications officer in 2010, Phuong worked on the financial analysis team at IBM Vietnam. She had experience in marketing and branding strategy in the real estate market and also served in the president’s office of a leading state-owned insurance company in Vietnam.
Phuong graduated with honors from the Thunderbird School of Global Management in Arizona with a master’s degree in global management and received a bachelor’s degree in international economics from the Foreign Trade University in Vietnam.