Will Heidlage

Director, Client Services

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Will brings a strong background in Northeast Asia, and particularly China, to his role as a director in BowerGroupAsia’s Washington office. In addition to ensuring that client needs are met in a comprehensive and timely manner with top-notch service, Will also oversees BGA’s programming in Washington, D.C.

Prior to joining BGA, Will served as an analyst with The Asia Group supporting government affairs across a range of industries in the Asia-Pacific. He also brings experience in corporate intelligence from Kroll Inc., a due diligence firm. Will began his professional career in China, where he worked in business development for a medium-sized Chinese digital art company, engaging some of the world’s largest video game development firms.

Will is the head of Young China Watchers—Washington, D.C., the newest chapter of a 4,000-member strong organization with 10 chapters across the globe. In 2016, he was selected to participate in the year-long “Future Leaders” Program hosted by the Foreign Policy Initiative, a Washington think tank.

Will received a master’s degree from Johns Hopkins University School of Advanced International Studies (SAIS) in 2014. Proficient in Chinese, he received a certificate from the Hopkins-Nanjing Center at Nanjing University, where he studied graduate-level courses in Mandarin under Chinese university professors. Will received his bachelor’s degree from Pomona College.