Penny Tucker

Senior Advisor

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Penny Tucker is senior advisor for New Zealand at BowerGroupAsia.

Penny began her career at the New Zealand Ministry of Foreign Affairs and Trade, where she specialized in trade and economic issues.

Following diplomatic assignments working on trade issues in the New Zealand embassies in Manila and Brussels, she left the foreign service and moved with her husband to Washington, D.C. There she worked for, and later became a director of, a U.S. trade and regulatory consultancy affiliated with one of Washington’s largest law firms. She developed a practice looking at the unintended consequences of international regulation and politically motivated policy changes on businesses, particularly in the health sector. Her work included representing corporate interests at the World Health Organization, World Trade Organization, and the Food and Agriculture Organization’s Codex Alimentarius Commission.

Following a family decision to return to New Zealand, she established a company called Advocacy Works which worked with companies and industry associations to predict, analyze, influence and manage government initiatives that impact business in New Zealand. With the exception of a recent sabbatical, when her husband was appointed New Zealand’s ambassador to Canada, Penny has been involved in the New Zealand policy environment in sectors including agriculture, medical technology, film, pharmaceuticals, technology and a range of fast moving consumer goods.

Penny is a published novelist and lives in Auckland with her husband, three daughters and a delinquent cat.