Tu comes to BGA well-versed in market entry advisory strategy and business operations for multinational companies. Having previously worked for one of the country’s top mobile applications, his current role assists clients operating in the field of information and communications technology.
Tu began his career in consulting at KPMG Vietnam focused on mergers and acquisitions strategy. His client portfolio consisted of global conglomerates in sectors ranging from real estate, fast-moving consumer goods, industrial manufacturing, healthcare and pharmaceuticals. He assisted on commercial due diligence, market entry strategy, location research, target identification and corporate intelligence.
Prior to joining BGA, Tu worked as a business manager at GoJek Vietnam, one of the largest ride-hailing platforms in the country. Here Tu drove policy changes to improve driver operations from inception to execution and actively participated in the firm’s merger with its parent company. He was also responsible for analyzing and building recommendations for the company’s promotion strategy based on market trends and competitor movements.
Tu received his bachelor’s degree in finance and business management from Victoria University in Wellington, New Zealand.