Will Heidlage

Senior Director

Contact Will (TEST)

Go Back

All Teams

Will brings a strong background in Northeast Asia, and particularly China, to his role as a director in BowerGroupAsia’s Washington office. In addition to ensuring that client needs are met in a comprehensive and timely manner with top-notch service, Will also oversees BGA’s programming in Washington, D.C.

Prior to joining BGA, Will served as an analyst with The Asia Group supporting government affairs across a range of industries in the Asia-Pacific. He also brings experience in corporate intelligence from Kroll Inc., a due diligence firm. Will began his professional career in China, where he worked in business development for a medium-sized Chinese digital art company, engaging some of the world’s largest video game development firms.

Will is the head of Young China Watchers—Washington, D.C., the newest chapter of a 4,000-member strong organization with 10 chapters across the globe. In 2016, he was selected to participate in the year-long “Future Leaders” Program hosted by the Foreign Policy Initiative, a Washington think tank.

Will received a master’s degree from Johns Hopkins University School of Advanced International Studies (SAIS) in 2014. Proficient in Chinese, he received a certificate from the Hopkins-Nanjing Center at Nanjing University, where he studied graduate-level courses in Mandarin under Chinese university professors. Will received his bachelor’s degree from Pomona College.

  • Founder- Chapter Head, Young China Watchers— Washington, D.C. (Aug 2017-Present)
  • Intern-Analyst, The Asia Group (Jan-Jul 2015)
  • Intern, Kroll (Jan-Aug 2014)
  • Business Development Associate, Adia Entertainment Ltd. (March-July 2013)


  • APEC
  • Asia
  • China
  • Global
  • Northeast Asia
  • USA

Functional Expertise

  • Government
  • Government Affairs
  • Policy
  • Public Affairs
  • Research & Development
  • Sales
  • Strategy
  • Trade


  • Autonomous Vehicles
  • Biotechnology
  • Communications
  • Consulting
  • E-Commerce
  • FinTech
  • Government Affairs
  • Healthcare
  • ICT
  • Media
  • Medical Devices
  • Pharmaceuticals
  • Public Relations
  • Social Networking
  • Technology
  • Telecommunications
  • Transportation
  • Johns Hopkins University School of Advanced International Studies (2013-2014)— Master of Arts in International Affairs & International Economics with a concentration in China Studies, Specialization, and Quantitative Studies
  • Johns Hopkins University- Nanjing University Center for Chinese and American Studies (2012-2013)— Certificate in China Studies
    • Graduate School Chinese-language courses in Sociology, Politics, Law and Economics.
  • Pomona College (2008-2012)— Bachelor of Arts in Asian Studies
  • Chapter Head, Young China Watchers— Washington, DC (Aug 2017-Present)
  • Jamestown Foundation Young Professionals Program (2018-2019)
  • Foreign Policy Initiative Future Leader Fellow (2016-2017)