Elizabeth Ha

Elizabeth Ha brings more than 15 years of cross-border commercial and market-insight experience to her role at BGA, having worked with stakeholders across the Americas, Europe, Oceania and Southeast Asia. She focuses on analyzing market, regulatory and trade conditions to support strategic decision-making in diverse and evolving commercial environments.  

At the Embassy of Canada to Korea, she supported government–to-business engagement through structured research, sector and policy analysis. In previous positions at Woolworths International, PepsiCo Korea and Pulmuone, she assessed market dynamics, evaluated regulatory constraints and developed market solutions. 

Liz brings a strong understanding of markets and macro-environmental forces, combining data-driven analysis with practical field insights to support informed, context-rich decision-making for companies and government stakeholders. She holds an M.A. in international business from Ewha Womans University and a B.A. in psychology and English literature from Yonsei University.