The BGA Kenya team, led by Managing Director Dickson Omondi. prepared an update for clients on recent changes to Kenya’s over-the-top (OTT) platforms and online streaming services.

Context

  • Kenya is emerging as a significant growth market for OTT and online streaming services, supported by strong digital adoption trends. The country has an estimated 14.6 million OTT users, representing approximately 26 percent market penetration. Growth is being driven by rising internet connectivity, mobile-first consumption, an expanding middle class and a young, technology-savvy population.
  • The Kenyan government is moving to strengthen oversight of the digital economy, including OTT and online streaming services. The Communications Authority of Kenya (CA) is considering new regulatory models that would bring nonresident service providers within a formal registration and reporting framework. These reforms are intended to address regulatory gaps while supporting innovation and the broader growth of the digital economy.

Significance

  • The proposed reforms would expand regulatory oversight of OTT and streaming providers that have historically faced fewer requirements than traditional broadcasters. Registration requirements could bring nonresident companies under closer scrutiny in areas such as content classification, child online protection, data privacy and consumer protection. This would represent a significant shift from the current fragmented regulatory environment involving multiple authorities.
  • Child online safety and digital governance are becoming central priorities in Kenya’s regulatory agenda. The CA issued Child Online Protection and Safety Guidelines in 2025, while policymakers are considering additional legislation focused on digital responsibility and child protection. At the same time, authorities are increasing attention on data privacy, service quality standards and broader digital economy regulation.

Implications

  • OTT and online streaming providers should prepare for new compliance obligations and reporting requirements. Even under a light-touch regulatory model, companies may need to strengthen governance frameworks covering content moderation, data protection, child safety and regulatory reporting. Nonresident providers should also anticipate increased scrutiny of their operations alongside existing digital taxation requirements.
  • Businesses have an opportunity to shape the emerging framework while positioning for continued market growth. The CA is currently seeking stakeholder input on potential regulatory approaches, creating an opportunity for companies to influence policy development. Firms that invest in local partnerships, culturally relevant content and strong compliance systems will be better positioned to capitalize on Kenya’s expanding digital media market.

We will continue to keep you updated on developments in Kenya. If you have any comments or questions, please contact BGA Kenya Managing Director Dickson Omondi at domondi@bowergroupasia.com. 

Best regards, 

BGA Kenya Team 

A small ginko leaf

Managing Director, Kenya

Dickson is a leading expert on the political economy, business and regulatory affairs of countries across Africa, with more than 25 years of experience in political party development, legislative strengthening, governmental accountability, public policy and civic engagement. He is a strategic leader and a firm believer in the continent’s economic and political potential, reinforced by his experience traveling and working in more than 16 countries in sub-Saharan Africa. Dickson works alongside multinational companies, governments and civil society to find mutually beneficial solutions for all stakeholders. His team’s strategic advocacy across a broad range of sectors helps organizations overcome challenges and ... Read More