Associate Director
Ellen Richards

Ellen works with clients in the finance, fintech and related sectors, helping them navigate geopolitics, policy development and market trends across the Indo-Pacific.
Formerly a finance-focused analyst with the BGA Japan team in Tokyo, Ellen provides clients with insights into how financial policy landscapes shift, mapping relevant stakeholders and the execution of tailored engagement strategies. In addition to finance, Ellen covered Japan’s constantly evolving “green transformation” and consumer goods. Ellen’s exposure to Japan brings a Northeast Asian lens to her work.
Ellen graduated from the George Washington University in Washington, D.C., as a student of political science and Japanese language and literature. She is half Japanese and half American and was raised in Tokyo, London and the United States.

Insights & News


Vietnam Tariff Tracker | June 15, 2025
BGA Vietnam Managing Director Nguyen Viet Ha wrote an updated to clients on the new …

Cambodian-Thai Border Tensions Escalate
BGA Cambodia Deputy Managing Director Sophea Ros wrote an updated to clients on the Cambodia-Thailand …

Malaysia Recalibrates Incentives in Response to Trade Uncertainty
WHAT YOU NEED TO KNOW ON THE HORIZON Malaysia Market Overview and Forecast Political Climate …